Aspirational Pricing Methodology

Aspirational Pricing Methodology (APM) is a proprietary model I developed for sellers whose exceptional investment and improvements set their properties apart-often leaving few truly comparable sales on which to base a traditional list price. While the return on any improvement can vary, owners of highly customized homes with luxury amenities may wish to establish a defined marketing period in which to identify a discerning buyer who recognize-and is willing to pay for-the property's distinctive value. In my experience, buyers will pay significantly above median market performance when a property's condition, amenities, and lifestyle offerings support that premium. Aspirational pricing thoughtfully positions such a home above historical market sales, with the price informed by the quality, significance, and market appeal of its improvements.  

Clients who want more detail regarding APM further can look forward to a continued discussion that will include:

• A detailed analysis and presentation of historical sales, current market conditions, and local competition
• The impact that a national and international marketing platform has in exposing the property to a broad audience of potential buyers
• Other marketing strategies that are specific to identifying high-net worth buyers who are more likely to place value on the improvement
• Metrics that will be continually evaluated to provide direction for timing of and the amount of price adjustments
• Discussion about days on market and how that influences buyer perception
• At the end of this discussion my clients will be prepared to intiate the sale process and will have the confidence to recognize a competitive offer when it is tendered.